Tour de France
For 111 years the epicentre of professional cycling has been found etched into everyone’s calendars in the month of July, Le Tour de France.
The Tour de France has rolled through the ages and left behind it a trail of history littered with feats of human strength, advances in science and all the shades of grey that ethics has to offer.
Le Tour de France is a powerful tool for marketing and attracts vast sums of money in the form of sponsorship and acts as a significant part of the calendar year for many businesses.
Le Tour has evolved into a monstrous global event that will be watched by 3.5billion people across 190 countries, but just how has that evolution taken place?